Identifying your ideal client is your first step to creating the perfect marketing campaigns that will please and delight your audience. Lucky for you, Facebook wants you to win when it comes to using them for your advertising budget. Lookalike audiences help you reach new people who are similar to your customer base and are likely to be interested in your business/products/services. This gives you the ability to be more precise in your audience targeting via their profile data (i.e. gender, location, buying habits, age, etc).
A/B Testing on Creative
Ever wonder if you are using the right photo or the best headline to capture your audience? Facebook makes it easy to test various creative to help you make your decision! Check out the Power Editor and look for the ability to A/B test with their split ad-testing tool. Use this for the first few days that you are running your campaign and once you’ve found the winner, then you can turn off the one that is not pulling as well.
Knowing Your Numbers
As of the second quarter of 2016, Facebook had 1.71 billion monthly active users. The best thing about this number is that Facebook doesn’t only get these kind of numbers, but they know what people like and dislike. This is a huge benefit when it comes to creating your advertising. Using Facebook advertising and the analytics can be very rewarding and profitable.
Commercials and short clips of video are by far the most popular on all platforms. Facebook wants to show you that advertisers can do as well or better than TV ads. Facebook has video ads targeting and this will not only reach all those people who like your product/service, but if you do it right, it can become viral and reach far and above what the numbers are for a televisions show. Maybe there will be a day when TV is as interactive, but for now Facebook Videos are definitely a good idea.
Make It Mobile
Everyone is going mobile and if you aren’t getting this than take a look around. Most people have their eyes glued to their phone and spend a majority of their time interacting, checking their Facebook feed and making decisions. If you happen to be international, it’s also nice to know that approximately 82% of Facebook’s daily active users are outside the US and Canada. Be sure to test your advertising and note that many people have their volume off, so be sure to have words for key messages and information plus a easy button for people to click and learn more about your promotion.
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