20 Questions You Need to Ask When Assessing Your Marketing
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20 Questions You Need to Ask When Assessing Your Marketing

Transformation is inevitable and with the new moon and the changing weather, it’s time to reflect on 2017 and start preparing for 2018. If you are ready to get started, it’s time to take stock and see exactly what you’ve accomplished and where you are in your marketing. Here is a list of 20 important questions...

Santa Barbara Sailing Center Brand Book
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Santa Barbara Sailing Center Brand Book

A collaborative effort on brand development and creating a book to exemplify this amazing experience of being a part of the Santa Barbara Sailing Center, being out on the water and enjoying life in Southern California. Created by Michael Duffy and Laura Hendrickson (Open Ocean Marketing). Enjoy! View Book

Leading a Life of Purpose
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Leading a Life of Purpose

for Coaches, Consultants and Experts by Laura Hendrickson 9/8/17 A life of purpose and fulfillment on any level is a good thing. Understandably we all seek a balance where we have time to take care of our health, enjoy friends and family and have fun things to do. Of course, at some level, there is...

Building Your Tribe
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Building Your Tribe

The internet is proving to be an amazing place to create your virtual tribe and I’d like to share a few secrets on building and growing this tribe for you and your business. Over the years, I’ve learned so much about how to tap into your target market and gain followers, which I’ve decided to...

Lead Generation and Capture Strategies
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Lead Generation and Capture Strategies

Do you have a well-defined sales funnel? Are you getting the numbers you want and converting those leads on a consistent basis? Here are a few tips from the experts on building, analyzing and optimizing your marketing and sales system. Create a strategy. Start testing and doing surveys. This will give you great feedback and...

Benefits of Facebook Advertising
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Benefits of Facebook Advertising

Lookalike Audiences Identifying your ideal client is your first step to creating the perfect marketing campaigns that will please and delight your audience. Lucky for you, Facebook wants you to win when it comes to using them for your advertising budget. Lookalike audiences help you reach new people who are similar to your customer base...

DMOS Collective
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DMOS Collective

Product Launch & Branding From the beginning, DMOS Collective has been a brand of the people. Founded by Susan Pieper in 2015 with a simple desire to innovate the tools that you can carry into the backcountry and making them smaller and stronger. The first shovel, the Kicker Tool (now The Stealth Shovel), was the...

Advanced Veterinary Nutrition-Animal Expert Marketing
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Advanced Veterinary Nutrition-Animal Expert Marketing

Dr. William Barnett – Expert veterinarian who developed superior pet nutrition and supplements. Pet Health Supplements Most name brand pet foods do not contain the key specialty nutrients that pet health supplements can provide. Advanced Veterinarian Nutrition (AVN) has been clinically tested by veterinarians to assure safety and guaranteed results. When you switch to pet...