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Marketing Analysis

The goal of a market analysis is to determine the attractiveness of a market, both now and in the future. Organizations evaluate the future attractiveness of a market by gaining an understanding of evolving opportunities and threats as they relate to that organization’s own strengths and weaknesses.

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SEO Analytics

The goal of a market analysis is to determine the attractiveness of a market, both now and in the future. Organizations evaluate the future attractiveness of a market by gaining an understanding of evolving opportunities and threats as they relate to that organization’s own strengths and weaknesses.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

NOTE: As of May 2015, mobile search has finally surpassed desktop search, so it is important to be mobile friendly and know how your website shows up on mobile platforms.

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Brand Strategy

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. A company’s brand represents their market identity — who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more.

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Websites

It’s pretty well known that web users have very short attention spans (8 seconds) and they don’t read articles in their entirety. Studies claims a that a 58% increase in usability can be achieved simply by cutting roughly half the words on webpages.

What you can do:

  • Get to the point as quickly as possible.
  • Cut out unnecessary information.
  • Use easy-to-understand, shorter, common words and phrases.
  • Avoid long paragraphs and sentences.
  • Use time-saving and attention-grabbing writing techniques, such using numbers instead
    of spelling them out. Use “1,000” as opposed to “one thousand,” which facilitates
    scanning and skimming

Test your writing style using readability formulas that gauge how easy it is to get through your prose. The Readability Test Tool allows you to plug in a URL, then gives you scores based on popular readability formulas such as the Flesch Kincaid Reading Ease.

Social Media

There are over 3 billion internet users—and over 2 billion of them have active social media accounts.Popular social latforms have become marketing giants, offering businesses valuable data about their customers and a (mostly) free way to reach them. The jury has spoken: social media for business is no longer optional.

  • Gain valuable customer insights
  • Increase brand awareness and loyalty
  • Run targeted ads with real-time results
  • Generate higher converting leads
  • Provide rich customer experiences
  • Increase website traffic and search ranking
  • Find out what your competitors are doing
  • Share content faster and easier
  • Geotarget content
  • Build relationships

(Hootsuite article: https://blog.hootsuite.com/social-media-for-business)

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