Why is it important to have an online presence?
Online marketing is extremely important for all businesses because it can influence the way consumers make purchasing decisions. With more and more people connecting online and via their phones (mobility), consumers should have no trouble finding the information they seek.
Ensure that you’re not left behind. Getting an online presence is one of the most important investments you’ll ever make.
Allow “shareability” via your social media channels for your customers to easily spread the word about your business to all their friends. Online marketing gives you the opportunity to market your brand in creative and exciting ways.
Why is instant access important to business?
The more accessible your business is, the easier it is to grow, achieve goals and become successful in any competitive market. This not only includes the business name, brand and messaging but also your key business owners and your employees.
What does it mean to have a strong, well-branded, optimized online presence?
An online presence is any existence of an individual or business that can be found via an online search. This means that if someone has your business name and they type it into a search engine (Google, Yahoo, Bing, Yelp, etc.) that you and your business will show up. If you follow search engine optimization (SEO) best practices, your business should be the first result on the search engine results page (SERP) when an internet user types what you do and where you do it (the city or town: i.e. best Medi-Spa, San Diego) into a search engine.
Having a strong brand comes from having your name or business show up multiple times on that first page of Google results. The list would include your website, all your social media platforms, articles in industry news, YouTube channel videos, images, Google maps, Yelp, star ratings, and testimonial reviews, etc.
Being well-branded comes from having a recognizable logo, a tagline or messaging with cohesive images and a general overall appeal to your customers. Your brand is clear, shows up on all online platforms and listings, and is easily accessible to anyone looking for you or your business.
Optimized means that people can find you not only by typing in your business name but also by typing in any product or service that you provide in your area or as a superior or “best” reputable company. Your business also shows up if someone is looking for people within your company. This means that all your employees have a well-written bio and company branding appears on their professional profiles like LinkedIn or business directories.
How can I increase my online presence?
Here are four simple methods you can use to increase your online presence and attract more customers now:
- Brand all online platforms (website, social media, directories with your logo, business location, website and contact information). Keep things fresh by adding content regularly, even if that’s just a regular feed on Instagram, LinkedIn, YouTube or Facebook (Note: Pick platforms that have your ideal client demographics). Social channels should be kept up-to-date with great content, biographies, business information and working links to your website or sales funnel.
- Optimize Your Website (speed, great images and messaging, keyword-optimized content and have working call-to-actions that capture leads). Ideally, you are creating blogs and other content using specific keywords which makes Google and other search engines know your business is alive and keeping things current.
- Be sure to list your business on Google My Business, add images and get testimonials and reviews as often as possible.
- Choose a social media platform and start communicating with something you can offer for free (tips sheet, a quick video on what you do for your clients or a quick message or a link to one of your blogs or case studies, etc.)
Open Ocean Marketing is now offering our Pearl Package Membership. This package will help you get organized so that you can build and maintain a well-branded and optimized online presence with great images, keyword-friendly descriptions, and up-to-date contact information. Learn more https://openoceanmarketing.com/pearl-membership.